Whether you are offering a physical product or service the treatment of your customers is crucial to embedding a great and lasting impression. You want them to buy from you again and again, and most of all you want them to talk about you – in a good way! This road to success however shouldn’t solely focus on your customers.
What about your employees?
Have you ever asked yourself if the experience you offer your employees is aligned with the customer experience you have worked so hard to create? It’s all very well having fine-tuned sales processes and procedures to ensure everything is customer centric, but your employees need to be onboard too. They are your ambassadors after all. Now, I’m not saying that you suddenly need to roll out the red carpet, implement a profit share scheme or offer extended lunch breaks and half days but there’s lots of areas you can focus on…without breaking the bank! It’s obvious that if employees are nurtured and understand your business aims then they will help you on the road to customer centric success. This in turn grows both customer and staff loyalty - it’s a win, win process that you’ll love!
If customer and employee experience isn’t on your radar, then how will you ever achieve your aspirations to grow and build the brilliant brand that you’ve worked so hard to get off the ground? Most importantly, how will you stand out from your competitors?
We’re working with lots of clients to help them focus on their customer and employee experience. If this is something we can support you with then have a look at www.zestconsultancy.co.uk, call us on 02380 001420 or ping us an email on firstname.lastname@example.org.