Stewart Signs |
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Stewart Signs was founded in 1963, securing their first customer Esso. They have been a family owned and run business ever since and have built a nationwide reputation through Foresight, their whole life approach to livery, producing high-quality, precision-cut fleet livery and signage.
They have become a trusted supplier, managing fleet livery branding and ensuring brand integrity for some of the UK’s biggest brands, ensuring their fleet remains consistent and they stand out on the roads. Clients include Wincanton, BT, Transport for London, Esso, Carnival UK, Southern Water, Siemens and Stagecoach to name just a few.
They have become a trusted supplier, managing fleet livery branding and ensuring brand integrity for some of the UK’s biggest brands, ensuring their fleet remains consistent and they stand out on the roads. Clients include Wincanton, BT, Transport for London, Esso, Carnival UK, Southern Water, Siemens and Stagecoach to name just a few.
what they needed
Their objective is to continue growing their new business by building meaningful relationships with larger corporate organisations, selling new build vehicle livery, in-service changes and aftercare to increase their market share.
Having previously tried to generate new sales opportunities internally we were approached to draw on our expertise in sales by contracting our lead generation service to produce qualified, face to face appointments with key decision makers through a dedicated telemarketing campaign.
Having previously tried to generate new sales opportunities internally we were approached to draw on our expertise in sales by contracting our lead generation service to produce qualified, face to face appointments with key decision makers through a dedicated telemarketing campaign.
what we did
We kicked-off the project with a discovery session to fully immerse ourselves into the Stewart Signs brand and gain a greater understanding of the products and services they offer across the fleet sector.
We got under the skin of Stewart Signs fleet business to identify the target audience and understand how they currently work with their existing clients. We agreed the qualification criteria and brainstormed how to overcome the objections to maximise the success of the campaign.
Stewart Signs ethos is based on the family values of the business therefore as an extension to their team it was critical, we were familiar with their CRM system and processes for data entry, as well as managing a system to check availability of key Business Development employees to ensure a seamless customer journey when making appointments.
Having agreed all elements of the campaign, we helped them to purchase targeted and GDPR compliant data.
Once we had a relevant database the calling campaign kicked off to introduce Stewart Signs services and arrange appointments with key decision makers.
Having agreed all elements of the campaign, we helped them to purchase targeted and GDPR compliant data.
Once we had a relevant database the calling campaign kicked off to introduce Stewart Signs services and arrange appointments with key decision makers.
the results
We have been successful in generating valuable appointments via the purchased data list. We have also secured additional appointments sought though “thinking outside the box” giving the Stewart Signs sales team more time do what they do best…selling!
We have also started to identify a pipeline of direct fleet contacts and are building valuable insight for future relationship building.
We pride ourselves on the quality of the service we offer and with the project initially starting on a three-month trial, we are very happy to continue to be an extension of the Stewart Signs team today!
We have also started to identify a pipeline of direct fleet contacts and are building valuable insight for future relationship building.
We pride ourselves on the quality of the service we offer and with the project initially starting on a three-month trial, we are very happy to continue to be an extension of the Stewart Signs team today!
what they say
According to Head of Marketing, Gary Millar:
"Having been sceptical about lead generation companies Zest have totally blown any reservations away. They are tenacious, forward thinking and a pleasure to work with. Their team has put our sales teams in front of some of the UKs best known brands, some of which we had been trying for years to get to see. Well done Zest!!"
According to Head of Marketing, Gary Millar:
"Having been sceptical about lead generation companies Zest have totally blown any reservations away. They are tenacious, forward thinking and a pleasure to work with. Their team has put our sales teams in front of some of the UKs best known brands, some of which we had been trying for years to get to see. Well done Zest!!"
